FIRST THINGS first, my apologies for no blog last week. I have been gallivanting around in Bermuda the past couple weeks and now am back to reality *tear*. I had a great extended reading break and was able to do the number one thing on my bucket list – I got to swim with the dolphins! Words cannot begin to explain how amazing it was.
When I got back, I was surprised to see how popular one video had gotten on Facebook and in the media. KONY 2012 is the definition of a video gone viral. With over 70 million views in its first four days of being made public, it’s the perfect example of how social media can make something popular.
The video is an awareness campaign put on by ‘Invisible Children’ about a Ugandan war criminal Joseph Kony who is the leader of the LRA (Lord’s Resistance Army). The LRA is accused of various heinous crimes for the past 26 years, such as mutilation, murder, abduction and turning young girls into sex slaves and young boys into soldiers. Worse yet he goes after children, so far over 30,000. He is not fighting for any cause, just to stay in power, and uses peace talks to re-arm and murder. Kony is apparently number one on the International criminal court list of persons to arrest.
On Oct 14, 2011 Obama ordered the deployment of 100 US military soldiers to act as advisors with regional forces in Uganda to remove Kony from battlefield. KONY 2012 was to help spread awareness of Kony in order to increase the involvement of the United States. Invisible Children Inc have asked people around the world to cover their streets on April 20th with KONY 2012 posters, and to buy their action kit which includes campaign buttons, posters bracelets and stickers to help spread the word.
So what’s the problem you ask? When I first watched the video, I was divided between two thoughts. First and foremost, I thought GREAT! It’s awesome to see people fighting for a better world; for once something was making the news that wasn’t all negative. With that being said, their request for donations, especially from our youth who have only a few dollars to spare, didn’t sit well with me (and others). This is only a start of the controversy with the video. People want to know where Invisible Children Inc is putting their money, accusing them of spending only 30% of proceeds directly on the Kony project.
Another problem is conflicting articles and information across the internet. Some accusing KONY 2012 of spreading incorrect facts and some saying Kony has not been a problem since 2006 and this is just creating problems for local Ugandans.
I asked on my Facebook page what people thought of the issue and a friend of me helped me out and put it on her page as well (thanks Tash!).
“I have been following this horrible story for years, what is unreal is how many people were unaware but I am so very relieved that someone has managed to bring it to the world’s attention, no small feat. I too have "friends" also, unlike so many managed to escape from these atrocities. They come with deep, deep wounds both physical and mentally” D. Henderson
“True everyone is entitled their own opinion, other than some think it's a scam due to it popping up in Canada all of a sudden, because we never heard of it. I believe this is true I believe KONY should be found and arrested. As well not stop there either there's lists bother big time criminals on that page other than Kony” N. Mickey
The consensus was pretty strong in support of the video. Even though the Invisible Children organization is being accused of not using their money wisely, spreading false facts, going out too strongly when this has already been happening for 26 years, and many more claims, people genuinely seem to be pro KONY 2012 (*on board with the video, not supporting Kony).
The KONY 2012 video is one example of how messages are spread quickly through social media and how this forum promotes awareness and discussion. Maybe we don’t need to blindly follow what the creators of the video say, but it’s a new take on the norm when mass media finally takes notice and starts reporting on a story that was popularized through social media channels and a lesser known organization like Invisible Children. What do you think about this hot topic and is there anything you are going to do about it?
http://www.youtube.com/watch?v=Y4MnpzG5Sqc
Christine Leclerc is NWCC's first ever full-time student blogger! She's a second-year Business Administration student in Terrace who took part in a study exchange to China earlier last year. Over the fall and winter semesters, she'll be giving her take on student life at NWCC. We're excited to see and read her posts and encourage you - the college community - to follow along. She's looking forward to getting your feedback and maybe some inspiration, too, throughout her blogging experience. And in case you're wondering, that's her beloved English bulldog Maddox